Last updated: 18 March 2024

This Privacy Policy discloses the privacy practices of Catarina Mello LLC, having its business address at P.O. box 472372, San Francisco, CA 94147, United States (“Catarina Mello”).

Catarina Mello receives, collects, stores and manages personal information according to the following Privacy Policy. Personal information is also known as personally identifiable information.

By using our website www.catarinamello.com/, courses.catarinamello.com,

www.influencermastercourse.com, https://catarinamello.thrivecart.com, and influencertrainingweek.com, our mobile applications and/or purchasing our products and services (jointly hereinafter referred to as the “Website”), you agree to the terms of this Privacy Policy.

This Privacy Policy forms a binding agreement between Catarina Mello LLC (“Catarina Mello,” “we” or “us”) and you, being our customer.

Information for California Residents:

If you are a California resident, please refer to the “Additional Information for California Residents” below.

1. Data Collected

1.1Data that you voluntarily provide us with:

 1.1.1  You may provide us with your personal information in a number of ways, including, without limitation, when you:

•    Sign up for and use the Website;
•    Order, purchase or subscribe to our services;
•    Purchase our products;
•    The usage behavior of our products;
•    Download any materials or content through the Website;
•    Have previously provided us with personal information prior to this Privacy Policy or last updates coming into effect;
•    Subscribe to our newsletters, blog posts and/or product updates;
•    Complete and submit any forms to us;
•    Contact us directly in person or via any medium, including but not limited to by mail, telephone, social media, and commercial electronic messages;
•    Communicate with us for any matters and interact with or browse the Website generally.

 1.1.2  Personal information that we may receive includes, but is not limited to:

•    Contact information such as your full name, email address;
•    Shipping address, phone number;
•    Payment information;
•    More detailed contact preferences.

 1.1.3  Catarina Mello may receive this data from you when you provide such information to us, or we may receive such data from third parties. We may combine such data.

1.1.4  By giving us this data, you consent to this data being collected, used, disclosed, transferred to the United States, and stored by us, as described in this Privacy Policy.

1.2 Data that we collect automatically

 1.2.1 We automatically collect certain data from every visitor and customer of the Website. In particular, we automatically collect data about your visit to the Website, your usage of our products, and your browsing activities. This anonymized information may include IP address, browser type, browser language, cookies data, performance specifications of the customer’s hardware and software, date and time of access to the Website, other information about how you interacted with our Website and our products.

1.3 Data from your use of the Website

1.3.1 We may receive data about how and when you use the Website, store it in log files or other types of files associated with your account, and link it to other information we collect about you. This data may include, for example, your IP address, time, date, browser used, and actions you have taken within the Website. This type of data helps us to improve our Website, services, and products for both you and for all of our customers.

1.4 Cookies and tracking

 1.4.1  Cookies are small data files that are placed on your computer or mobile device when you visit a website. Website owners use cookies to make their websites operate, improve functionality and user experience, as well as to provide reporting information.

1.4.2  We may set our own cookies and use third parties cookies (e.g. for advertising, interactive content, and analytics).

1.4.3  We use different types of cookies, including:

1.   Essential website cookies: these are important cookies as they are necessary to provide you with services available through our Website, such as access to secure areas.
2.   Performance and functionality cookies: these cookies are necessary to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
3.   Analytics and customization cookies: these cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you in order to enhance your experience.
4.   Advertising cookies: these cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. Please read the following link to know more about online advertising: https://www.networkadvertising.org/understanding-online-advertising/.
5.   Social and Content cookies: these cookies are placed by social media plugins (for example, the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example, services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third party services place cookies that are also used for things like behaviouralbehavioral advertising, analytics, and/or market research.

1.4.4  You may opt out from cookies at any time by customizing your cookie preferences. However, in some cases we will not be able to provide you with all services.

1.5 Data from third party sources

 1.5.1 We may receive some information about you, such as name, email address, demographic information, IP address, and location from third parties.

1.6 Opting-Out

1.6.1  You may decline to have your personal information collected via third party tracking technologies by navigating to the settings feature in your browser and declining all third party cookies or declining third party cookies from specific sites, or, for mobile, limiting ad tracking or resetting the advertised identifier via the privacy settings on your mobile device.

1.6.2  You can use the following third party tools to decline the collection and use of information for the purpose of serving you interest based advertising:

•    http://www.networkadvertising.org/choices/
•    http://www.youronlinechoices.com/
•    http://optout.aboutads.info/?c=2&lang=EN
•    www.allaboutcookies.org

1.6.3 Third-Party software we use that utilizes cookies to collect your data include:

•    Google Analytics. We use Google Analytics to enhance your user experience. You can find more information about Google Analytics and use of your personal data here: https://www.google.com/analytics/terms/us.html. You may choose to opt-out of Google Analytics by going to: https://tools.google.com/dlpage/gaoptout/ and downloading the Google Analytics Opt-out Browser Add-on. 

•    Google Ads. We use Google Ads to serve targeted advertisements to users both on our Website and across the Google Display Network. If you wish to opt out of personalized advertisements served by Google, you can manage your preferences by visiting Google’s Ad Settings page: https://myadcenter.google.com/personalizationoff 

•    Meta Pixel (Facebook Pixel). We utilize Meta Pixel to gather data for marketing and advertising on both Facebook and Instagram platforms. This tool collects various data points, such as user interactions and browsing behaviors, to deliver targeted advertisements. To manage or opt out of data collection for ad personalization on Facebook, you can: 1) Click on your profile picture in the top right of Facebook; 2) Select “Settings & Privacy”, then click “Settings”; 3) Click “Accounts Center” in the left menu; and 4) Click “Ad Preferences”. 

•    TikTok. We utilize TikTok's advanced advertising technologies, including the TikTok Pixel, to deliver targeted advertisements and optimize ad performance. To manage or opt out of this data collection for ad personalization on TikTok, please:  1) Visit your Profile; 2) Tap the three dots in the top right corner to access "Settings and Privacy”; 3) Navigate to “Privacy”, select “Ad Preferences”, and 4) Adjust your ad personalization settings accordingly. For a deeper understanding of the data collected and how it is used, we encourage reviewing TikTok's Privacy Policy and the settings within your TikTok account. 

1.6.4. Opt-Out of Personal Information Sharing for Advertising:

While we do not sell your personal information, we may share it with trusted third-party partners for advertising purposes as outlined in our Privacy Policy. This sharing is done to enhance your experience and to provide you with relevant advertisements. We understand and respect your right to privacy. Should you prefer that we do not share your personal information for these purposes, we have made it simple for you to opt out. Please email us at [email protected] to exercise your opt-out rights immediately.

By opting out, you will be directing us to cease sharing your information with third parties for advertising purposes. Please note, this does not opt you out of being served ads; you will still receive generic ads not tailored to your interests.

2.  Use of the Data

We only use your personal information for the following purposes:

 2.1.1  To provide you with the products and services that you purchased;

2.1.2  To promote products or services available from Catarina Mello;

2.1.3  To send you informational and promotional content that you may subscribe to or unsubscribe;

2.1.4  To send you notifications, including notifications on change of our Website;

2.1.5  To communicate with customers about our Website, products, services and provide customer care in response to their inquiries;

2.1.6  To enforce compliance with the applicable law;

2.1.7  To protect our rights and safety as well as rights and safety of our users and third parties;

2.1.8  To contact you via surveys to conduct research about your opinion of our products and services;

2.1.9  To provide information to representatives and advisors;

2.1.10  To prosecute and defend a court, arbitration, or similar legal proceeding;

2.1.11 To respond to lawful requests by public authorities, including to meet national security or law enforcement requirements;

2.1.12  To provide, support, and improve the services and products we offer;

2.1.13  To provide suggestions about products that you may be interested in and which you may opt out;

2.1.14  To transfer your information in the case of a sale, merger, consolidation, liquidation, reorganization, or acquisition.

2.2 Email Information; Email Policies

2.2.1.  If you choose to communicate with us through email, or you register on the Website, complete any forms, purchase our products or services, we may use your message content, your email address to contact you. We will use the same security measures that we employ for any type of electronic communications.

2.2.2.  We will keep your personal information, including your e-mail address confidential in accordance with this Privacy Policy. We do not sell, rent, or lease our subscription lists to third parties.

2.1.3  We will maintain the information you send via e-mail in accordance with applicable federal law.

2.1.4  In compliance with the CAN-SPAM Act, all e-mails sent from Catarina Mello will clearly state who the e-mail is from and provide clear information on how to contact the sender. In addition, all e-mail messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further e-mail communication from us.

2.1.5  We will include an opt-out link if you wish to unsubscribe from our email communication.

2.3 Minors 

2.3.1 Minors and children under age of 18 (or other legal age of your country of residence) should not use our Website and Services. We do not knowingly provide any Services to minors. If you access our Website and Services, you represent that you have the legal capacity to enter into a binding agreement. If you are under 18, we require that you inform a parent or guardian about our Privacy Policy as well as obtain their consent to use our Website and Services.

2.4 Sharing of Data

2.4.1 We do not share personal information, unless:

• Doing so is appropriate to carry out your own request;
• We believe it is needed to enforce our Privacy Policy, or if it is legally required;
• We believe it is needed to detect, prevent or address fraud, security or technical issues;
• Otherwise protect our property, legal rights, or that of others.
• For advertising, website analytics, email/SMS marketing, messaging services, payment processing, and hosting services with third party service providers as detailed in Section 2.4.3.

2.4.2  Catarina Mello is operated from the United States. If you are visiting the Website from outside of the U.S., you agree to any processing of any personal information you provide us according to this Privacy Policy.

2.4.3 We don’t share your personal information with third parties, except for our third-party service providers, such as with the following services:

Service Name	Website	Location	Purpose
Google Ads	https://ads.google.com/	USA	Advertising
Facebook Ads	https://www.facebook.com/business	USA	Advertising
TikTok Ads	https://www.business-tiktok.com/	USA	Advertising
Cookie Script	https://cookie-script.com/	USA	Cookie management pop-up
Deadline Funnel	https://www.deadlinefunnel.com/	USA	Funnel Builder
Everwebinar	https://home.everwebinar.com/index	USA	Webinar platform
Google Analytics	https://analytics.google.com/	USA	Web analytics service
Google Drive	https://https://www.google.com/drive /	USA	Storage service
Zapier	https://zapier.com/	USA	Automations
ProveSource	https://provesrc.com/	Israel	Social Proof
Senja	https://senja.io/	USA	Testimonial management platform
Kajabi	https://kajabi.com/	USA	Online platform for online courses creation
Active Campaign	https://www.activecampaign.com/	USA	Email Marketing
Slick text	https://www.slicktext.com/	USA	SMS Marketing
Manychat	https://manychat.com/	USA	DM, Messenger, and SMS Automation
Whatsapp	https://www.whatsapp.com/	USA	Messaging services
Stripe	https://stripe.com/	USA	Payment service provider
ThriveCart	https://thrivecart.com/	USA	Checkout platform
PayPal	https://www.paypal.com/	USA	Payment service provider
Hyros	https://hyros.com/	USA	Ad Tracking Software

 2.4.4 To receive the full and current list of external services that we use for this purpose, please email us at [email protected].

2.4.5 We employ and contract with people and other entities that perform certain tasks on our behalf and who are under our control (our “Agents”). We may need to share personal information with our Agents in order to provide products or services to you. Unless we tell you differently, our Agents do not have any right to use personal information or other information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of personal information with our Agents.

2.5 Safeguarding your Personal Information

2.5.1  The protection of your personal information is vital to us. We take commercially reasonable measures to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal information.

2.5.2  Our employees, contractors, and any business partners can access personal information on a need to know basis, and under strict duties of maintaining confidentiality. We use encryption for sensitive information and we test our system on a regular basis to ensure we comply with industry practices and standards. While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet, or method of electronic storage, is completely secure, and we cannot guarantee absolute security of any data.

2.5.3  You agree to protect the security of your login information and password and not to transfer such information to any third party. We will not be liable to you for the use of your account by any third party.

2.5.4  If you become aware of any unauthorized use of your account, you shall immediately notify us in writing.

2.6 Access to your Personal Information

2.6.1  You may access your personal information held by us to correct, update and remove inaccurate or incorrect data. You have the following rights:

• Delete some or all of your personal information that we hold;
• Change or correct your personal information that we hold;
• Object to, or limit or restrict, use of your personal information;
• Right to access and/or take your personal information: you can ask us for a copy of your personal information in machine readable form;
• Access your personal information we hold.

2.6.2  If you request us to view, change and remove your data associated with your account, please contact us at [email protected]. We will process your request within 15 business days. In accordance with the applicable laws, additional fees may be applied.

3. Changes to the Privacy Policy

3.1  We may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make major changes in the way we collect or use information, we will notify you by posting an announcement on the Website or sending you an email.

3.2  Merge of Company: If Catarina Mello merges with, or is acquired by, another company or organization, or sells all or a portion of its assets, your personal information may be disclosed to our advisers and any prospective purchaser or any prospective purchaser’s adviser, and may be among the assets transferred.However, personal information will always remain subject to this Privacy Policy.

4.  Data Retention

4.1  We retain your personal information within the USA. We retain your personal information for as long as we need it to fulfil the purposes for which we originally collect it or as needed to provide with our services, except if required otherwise by law. In some cases we may determine the period of data retention based on the period we need to access the data for the provision of services, receiving payment, or for any other auditing or legal purposes. 

5. Additional Information for California Residents

5.1  In this section we describe how we handle personal information of California residents under the California Consumer Privacy Act (“CCPA”). This clause covers personal information that we collect, share and use for the last 12 months.

5.2  We describe the personal information that we collect in section 1 “Data Collected”. The section 2 “Use of the Data” contains information on how we use personal information.

5.3  We share certain personal information in accordance with section 5 “Sharing of Data”. However, we do not sell your personal information to third parties.

5.4  In accordance with the CCPA, California residents are entitled, in addition to other rights described in this Privacy Policy, to:

5.4.1  Request copy. You have the right to ask for a copy of all or part of personal information that we retain about you over the last 12 months and have a right to know how it is shared;

5.4.2  Request deletion. You have the right to request deletion of your personal information that we collect from you;

5.4.3  Opt-Out. You have the right to opt-out of the sale or sharing of your personal information.

5.4.4  Right to Correct. You have the right to correct inaccurate personal information.

5.4.5  Right to Limit. You have the right  to limit the use and disclosure of sensitive personal information

5.4.6  Designated agent. You are entitled to designate an agent who is able to make requests on your behalf. The agent should access your account to make a request.

5.4.7  List of service providers. You have the right to request a list of third parties with whom we shared personal information (if any) and what kind of information we shared during the previous calendar year.

5.5  If you want to exercise your rights, please contact us at [email protected].

5.6  Catarina Mello does not tolerate discrimination. The quality of our services is equal for all our customers, irrespective of whether you decide to exercise your rights under the CCPA.

6. Contact Us

6.1  Should you have any question or concern, please email us at [email protected].